Color Bar with Carolyn Walker: “Butts in Seats”—Redefining the Dining Experience

In this episode, we’re diving into the restaurant industry’s ultimate goal: getting butts in seats—and keeping them coming back. Joining us is Carolyn Walker, CEO of Response and a progressive force in marketing, known for pushing boundaries and reimagining the guest experience.We explore what it takes to create a truly memorable dining experience—from the menu and the music to the bathroom and the website. Carolyn unpacks how every brand touchpoint matters and how scaling that “local favorite” feeling across hundreds (or thousands) of locations is the real challenge—and opportunity—for today’s restaurant brands.We also discuss:How personalization is shaping modern dining expectationsWhy immersive moments are the new loyalty programThe powerful role AI is playing—not just in marketing, but in restaurant operationsIf you're in the business of getting guests to return, this conversation is a must-listen.