EPISODE · Apr 10, 2026 · 12 MIN
Colorado Proud: Why do 'Palisade' peaches, 'Pueblo' chiles matter so much to consumers? (ENCORE EPISODE)
from CSU's The Audit · host Colorado State University Marketing and Communications
On Wednesday, House Bill 1031 was signed into Colorado law making it a deceptive trade practice to market fruits and vegetables as "Colorado-grown" if the products were produced elsewhere. Violators of the law could be fined fines up to $20,000.In this encore episode of The Audit podcast, Colorado State University ag economist Dawn Thilmany talks about why the Colorado label is so critical to both producers and consumers.
What this episode covers
On Wednesday, House Bill 1031 was signed into Colorado law making it a deceptive trade practice to market fruits and vegetables as "Colorado-grown" if the products were produced elsewhere. Violators of the law could be fined fines up to $20,000.In this encore episode of The Audit podcast, Colorado State University ag economist Dawn Thilmany talks about why the Colorado label is so critical to both producers and consumers.
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Colorado Proud: Why do 'Palisade' peaches, 'Pueblo' chiles matter so much to consumers? (ENCORE EPISODE)
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