Colorblindness and Enchroma Lenses

In This Episode:[3:48] Guests introduction.[8:17] Origin of EnChroma.[11:42] Manufacturing process.[13:32] Why color vision is important?[20:53] The ishihara test.[23:06] The farnsworth d-15.[32:26] EnChroma's business model.[38:48] Cataract formation.[47:16] Commonly asked questions about the product.[1:00:40] Who is eligible to be an EnChroma partner.[1:04:03] Enchroma color accessibility program.About The Guests: Mark Mattison-ShupnickVP, Business [email protected] optician, Mark Mattison-Shupnick, is a member of the board of directors for EnChroma, Inc. and a veteran optical industry consultant. As an expert in ophthalmic optics, Mark has participated in the design and production of new lens materials, designs and treatments as well as develop technical marketing and training materials for optical professionals. He is a recipient of the Beverly Myers Award for Education from the National Academy of Opticianry, and is a regular contributor to industry publications like 20/20 Magazine and Vision Monday. Mark shares his decades of expertise in lectures around the country and world. Kent StreebDirector of PR & [email protected] EnChroma, Kent Streeb brings 20 years of experience in marketing, public relations and copywriting helping companies in technology, healthcare, utility-scale solar, non-profit and manufacturing. He has worked with organizations such as The Centers for Disease Control and Prevention (CDC), VMware, NETGEAR, HopeLab, Pangaea Global AIDS Foundation, Zamzee, Palo Alto Networks and Pittsburgh Center for the Arts. He served in the Peace Corps in West Africa working in rural healthcare and community development.Kent has successfully generated positive exposure, and driven sales, for organizations charting new ground in fields such as ‘games for health,’ incentivized activity meters to combat childhood obesity and others. He drives EnChroma’s media strategy, marketing partnerships, events and marketing for retailers. Resources: EnChromaFacebookYoutubeTwitterInstagram Perry's consulting business: eyerockit.comPerry's e-book: eyerockit.com/ebook Connect With Us On Social Media!FacebookInstagramYouTubeJoin our Facebook GroupText our 24/7 Eyetrepreneur HOTLINE at 913-660-2855. Ask us anything medical, business, or just vent to us.