PODCAST · business
Eyetrepreneur
by Perry Brill and Dr. Raymond Brill
Eye care professionals and wizards of the eye industry discuss business, innovation, tech, marketing, glasses, contact lenses, clinical info, and hot topics to make businesses thrive in the opportunistic market we operate in. Learn new skills and adopt new ideas to implement in your workplace today to stay 5 years ahead of the competition.
Episodes
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Medical Insurance Verification Training | Process and Systems
WHAT YOU WILL LEARN ABOUT MEDICAL INSURANCE: What a copay, deductible, co-insurance and out-of-pocket maximums are Examples of how to read insurance cards Examples of how to calculate what a patient owes at a visit Asking for payment from patients Collecting insurance info ahead of visit tips HOW...
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Vision Plan Basic Training: Guide for Beginners
The hardest thing to train is vision plans. It's a foreign language. This episode guides you on how to speak to patients in simple terms, lookup benefits, interpret and price, and tips and tricks to have office efficiency. This was originally a webinar so watch the YouTube replay here for best...
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Dry Eye Hive | Ep. 4 | Marketing
We discuss digital, print and internal marketing to attract dry eye sufferers to our clinics. Everything from IG reel videos to paid Google AdWords and direct mail. You can't always rely on the butts in the chair to feed your dry eye business. Join the live show on Wednesdays at 8:30pm ET.…
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Hire a remote receptionist | 2-location Costco owner
How to implement a remote receptionist. Dr Dawn Kaplan, a 2-location Costco owner, describes her experience having staffing issues and then hiring remotely. She hired Lorenta, an experienced optician from South Africa to answer calls for both of her locations. Learn why hiring through Eye Help…
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Outsourcing vision plan claims (exams, glasses, cls)
Learn how an optician in South Africa remotely helps a 4+ location office in Florida sumbit ALL their vision plan claims for exams, Rx glasses, contacts, and more. Nightly, she logs into VSP, Eyemed, etc to submit the claims and communicate back to the office if she has any questions. It frees up...
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Perry's eyecare personal journey
Perry takes the hot seat as Helen Whitaker interviews him about his definition of success, freedom, and business growth. You'll get to hear a more candid side of Perry of his past and current eyecare career from unhappiness to debt to traveling happiness. Interested in mobile optical? Checkout...
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Dry Eye Hive | Ep. 3 | Live with Patients!
The general public/patients join us this time on Dry Eye Hive from around the world. Listen to patient cases and hear their dry eye journey. We give actionable feedback to patients and guide them towards wellness. Dry Eye Hive is a live dry eye show where "dry eye docs talk shop." Come to engage…
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Blue light lenses. Bullshit or true?
David Salk, the owner of Blue Logic Lenses and e-clips, walks us through the science and technical parts of blue light as an optician with 50+ years of experience. Blue light lenses have been around a decade now. It started with Crizal Prevencia and now everyone has a coating, lens material…
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Optician leadership in private practices
Opticians can make or break a private practices dispensary. Smart, happy and business minded opticians create profitability. Navindi, an optician in the DC area, shares how she stays disciplined and works with her colleagues in office to create the ideal optical environment for her team and...
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Dry Eye Hive | Ep. 2 | "Eyesthetics"
We talk about "Eyesthetics" with guest appearances from Drs. Kerry Salsberg, Jordan Friedman, Michelle Baron. Dry Eye Hive is a live dry eye show where "dry eye docs talk shop." Come to engage in a casual townhall style talk show every other Tuesday at 8:30pm ET. Learn from doctors in the…
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Dry Eye Hive | Ep. 1
Episode 1 of 6 of Dry Eye Hive, the talk show for dry eye docs airing live bi-weekly Tuesdays at 8:30pm ET. It's straight Q&A with doctors in the trenches. None of the KOL stuff. It's free of sponsor pitches, regulation, and is downright informational with no slidedecks. Signup here:...
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Dry Eye Docs Talk Shop - 6 week series
Imagine what can happen when dry eye docs all huddle on a Zoom call and just talk shop. That's what we're doing on Nov. 1 at 8:30 PM and continuing over a 6-week period bi-weekly. No big agenda; talk about what's going on in your practice clincally and the business side to keep patients returning...
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Creating a 6-figure mobile optical business
Helen Whitaker of Secure Vision Mobile Optical Academy shares how she went from working at Costco in Canada as an optician to builing a thriving mobile business. Now, she teaches opticians how THEY CAN DO IT! Benefits of mobile optical? Low startup costs Minimal inventory No rent Work when you…
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Frame rep job role and income
Frame reppin' is not a luxurious job. It's hard work. Some reps make 6-figures and others just have a day job with modest income. Topics: how they produce income being an employee vs 1099 worker exchange policies downside of traveling years to build a territory how to break into the biz…
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Inventory management of eyewear | Optical Obsessed LIVE
Nothing is worse than frame inventory out off control. Lost dollars, pressure from boss to sell, backroom stacked. Discussion of best strategies for purchasing, stocking, re-stocking, doing inventory, and sell through. Join Optical Obsessed LIVE Learn about remote staffing through Eye Help You
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Different way to sell a practice
There's other ways beyond private equity and doctor-to-doctor sales to harvest a business you have grown. Amplify EyeCare is revolutionizing eyecare by purchasing practices and developing a nationwide network of medical & specialty eyecare practices, amplified with investments in training,...
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Mystery Shop Calling Practices LIVE
Perry mystery shop calls 10+ offices. How's the front desk at your office? Are they answering optical questions appropriately to drive sales and traffic? Or, do they say "I don't know" or wrong unenthusiastic answers? On the calls, he ask questions like: Can I get my PD? Do you carry frames for…
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Vision Therapy From Home
Perry chats with Edwards Marques, CEO of Vision Science Labs. The online platform was designed to enable all eyecare professionals to provide Vision Therapy for treating minor to severe binocular vision conditions. The digital tools allow clinicians to assign as lists of activities for home and...
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Office Hours #1: Fallon Wants to Proactively Change Office But Doesn't Have a Clear Path
Fallon walked into what she feels is a storm waiting to strike with no proper training, no one to push the office to succeed. She is determined to navigate this on her own and wants to better herself in every way. Main issues described in Fallon's words: I would like to learn how to properly...
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Sticker shock, overselling and unhappy patients | Optical Obsessed Live
Dealing with refunds and unhappy patients When you forget lens-add ons; how to handle Not overselling Sticker shock, how to address Choosing tints Attend the show live every Wednesday at 8PM ET. Register here. View YouTube recordings with video. Link to pricing guide for frame tags
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39dollarglasses.com | How an OD started e-commerce in 2000
Launched in 2000, 39DollarGlasses.com was developed by Dr. Marc Weinstein and Dr. Lee Marlow who wanted to create an inexpensive method for people to acquire high-quality, finished prescription eyeglasses. Sleeping glasses mentioned Eye Help You (remote staffing)
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Closing the sale, outside Rxs, and dealing with insurance shoppers| Optical Obsessed LIVE
This is episode # 1 of a weekly live talk show video series called Optical Obsessed LIVE. All of these episodes are optical focused on business, technical skills, product sourcing, customer service, and other hacks. In this episode: -Dealing with the typical insurance shopper -Getting men into...
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Level Up Operations, Tech, and Marketing in Your Optometry Practice with Perry Brill
Where are the bottlenecks in your optometry practice? How do you uncork them? Perry is a guest on The Optometry Money Podcast. Perry Brill talks about this and much more. Perry has several years of experience managing the operations of a successful private optometry practice, to go along with…
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WALDO Contacts | DTC Brand Enters ECP Channel
WALDO contacts is a UK-based company that has entered the USA market. They are known for their Direct-to-Consumer model but are making strides to become engrained with optometrists with a revenue-sharing platform. Whether the patient buys online, or in-office the doctor gets credit for the sale....
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A Tale of an Optometry Tech Founder | Scott Jens, OD
Scott Jens shares his journey from student, optometrist, and finally a technology founder of RevolutionEHR. How technology aids in better life satisfaction Why rapid technology adoption is more key than ever for private practice to stand out against private equity, online, etc. Why collaboration...
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Human Resources using Professional Employer Organizations
Managing employees can be a pain. The payroll, the compliance, hiring, firing, and all the crazy benefit packages we must offer to stay competitive in private practice. Not to mention, everyone wants health insurance but costs are outrageous for non-corporate employers. You'll learn how to save...
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Pre-Shop Eyewear Technology
Every business allows customers to pre-shop online except optometry. We tend to hide our merchandise in our offices/stores rather than use our websites to allow patients to see our real-time inventory. Optify is the company that allows your patients to select frames before coming into your…
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See to Learn (FREE exams for kids!)
See To Learn was developed by the Eye Care Council as a preventive program to help make sure every child’s early education is unaffected by vision problems. Through See To Learn, parents can schedule a FREE vision assessment for their 3-year-old child in a participating optometrist's office....
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Ideas 41-50, practice improvement tips
Ideas 41-50 on improving your practice with actions now. Be adamant about collecting patient emails. Utilize MailChimp or other email apps to do monthly mail blasts. Put your credit cards on autopay Don't offer half down payment on eyewear initially. Avoid staff overtime abuse. Overtime is okay…
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Corporate OD tips to open a private practice
Interview of Perry by Dr. Maria Sampalis of Corporate Optometry Facebook group. Many young ODs start in corporate optometry and learn so much, some will continue to grow within a sublease opportunity while others use it as a starting point to open a private practice. Listen in to learn how to…
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Stop Doing Bookkeeping Yourself
Optometrist Wade Weisz, former private practice owner, started For Eyes Bookkeeping to help optometrists relieve themselves of the dreaded task. Learn why outsourcing can be cheaper, get a better ROI, and set up your business of for success with clean financial reporting. It’s time to stop…
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Real Estate: Lease, build or buy your practice location?
Dr. Brill leased his 1st office space in 1983. He eventually expanded the footprint and then started building his real-estate dream in 2003. When a professional practice is combined with earning income from tenants, long-term wealth can be built. Learn how he went through the decision-making...
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Corporate Optometry Facts, Fiction, & Knowledge
Interview with Dr. Maria Sampalis who's an influential corporate optometry leader. She famously created the Corporate Optometry Facebook group to give these docs and staff members a voice. Given the choice of commercial or private, all things the same with salary and everything else, why should…
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Ideas 31-40, practice improvement tips
Ideas 31-40 actionable items to improve your practice today: Clean the outside windows to your office. It's a direct reflection of cleanliness. Hire someone; your time is more valuable in the lane. Employ a shredding service for PHI documents. They come monthly for a reasonable fee. Utilize an…
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Ideas 21-30, practice improvement tips
Ideas 21-30 actionable items to improve your practice today: Dust your dusty optical shelves and rods. Patients notice. Don't bank on your old ass OCT or other equipment to last forever. Replace before you are in deep shit. Time your computers to timeout and lock. It's a privacy hazard leaving...
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Subscription Wholesale Eyewear for Your Practice
Learn how a monthly payment of $179 can get you access to 80 quality frames in your office and complete Rx pairs easily made. Eyewear package pricing creates affordability and pricing transparency in your office. Not everybody cares to spend $300 - $800 and be confused by add-on pricing.…
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Ideas 11-20, practice improvement tips
Ideas 11-20, actionable items to improve your practice today. Perry's off-the-cuff recommendations. Update your outside building signage. LED sign makes the difference. Old signs = old crappy business Fire your complaining staff member...they suck the energy out of everyone. Consult ABB Contact...
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Ideas 1-10, practice improvement ASAP
10 actionable items to improve your practice today. Perry's off-the-cuff recommendations. Clear the clutter off the front desk (looks matter) Consider charging $25 for frame/lens warranties to cover staff labor and shipping. 100 warranties a year could be $2500 in recovered revenue. Drink more...
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SpiltMilk Eyewear: Hot New Humorous Brand
There's lots of funky eyewear in the market. SpiltMilk is a new NYC brand that brings humor and laughter to eyewear design. Hear the story from start to finish of how the brand was created. Eyewear is very serious and this company just makes you laugh. Co-founder Judge Khanna gives you all the...
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2 NYC Docs Make $19 Wholesale Frames
Vernon Gantry was created 5 years ago by NYC doctors Scott Tisdale and Pauline Leong, both of who co-own a private practice together in Long Island City. Warby Parker infiltrated the NYC market hard at one time and they went on a mission to create a safety net around their optical sales. Learn...
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Audio Glasses For Music & More
We've heard the hype about smart eyewear for a long time, but the products are READY! We talk with Harrison Gross, the CEO of Lucyd Eyewear about an audio glasses product this is Rx-able and also available for wholesale at ECP offices. The e-glasses enable wearers to seamlessly play music, take...
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Basics of Investing Money and Creating Wealth
Optometrists generate 6 figures of income. What's more important than a salary is how you put that money to work to generate more personal or business wealth. Dr. Aaron Neufeld co-founded a Facebook group called ODsonFinance to teach, mentor, and open up financial conversations with other...
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Bookkeeping 101 for Private Practice
Having accurate and up-to-date bookkeeping is peace of mind! But, do you have time for it, and can you understand the data? Is your profit and loss statement always current and bills paid on time? We talk to a professional and certified bookkeeper about why eyecare private practices should ditch...
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Out-Of-Network Medical Reimbursement for Patients
Filing out-of-network health insurance claims should not be so hard for patients, right? But it is. Using a mobile phone app called Reimbursify, you can help your patients get quick and easy OON reimbursements. Save time, money and the administrative hassle of helping your patients file their...
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How to Outsource Administrative Tasks
You probably feel like a task rabbit many times just checking off the to-do list and never really getting to the meat of your projects and workweek. Small business owners (and big) many times have trouble delegating. We feel we are the person for the job and can get it done quicker and better....
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Dr. Brill Interview | Dry Eye Diagnosis and Treatment
Did you know there's a Facebook group called Dry Eye Syndrome Support Community with over 14,000 members from across the world that advise patients on diagnosis, treatment, and mental support? Dr. Brill is religious in this community about participating and providing his professional medical...
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Made in USA Eyewear & Chemistrie Clips
USA made frames! There are a few companies doing this already, but Eyenavision in Pittsburgh, PA just launched their factory. Joe Zewe, the CEO, tells you how to buy their new brand of frames called Northpoint and soon build your own USA-made frame line for your office in small easy-to-buy...
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Achieving a 6x markup on eyewear
What's the easiest way to make more money in optical? NO, it's not to increase the volume of eyewear sold. That's going to take a skilled sales-based optician. It's much easier to source OVERSTOCK eyewear and instead of the usual 3x markup, you can achieve 6x or more. The reason Warby Parker,...
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Returning eyewear costs you money
We have been brained when a frame rep visits our offices, we are forced to return the "old" eyewear that will be discontinued. The rep comes in quarterly and writes us an RA form and we ship the discontinued frames back for credit. This act of returns is really really bad for everybody! Eyewear…
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Your Brand Eyewear (private label)
Mark Graham, CEO of Your Brand Eyewear, has built a company around the seamless creation of eyewear brands for the independent ECP office. They allow low-quantity orders of frames, logo creation, easy color selection, and more straight to your office door within about 27 days. It's really hard to...
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ABOUT THIS SHOW
Eye care professionals and wizards of the eye industry discuss business, innovation, tech, marketing, glasses, contact lenses, clinical info, and hot topics to make businesses thrive in the opportunistic market we operate in. Learn new skills and adopt new ideas to implement in your workplace today to stay 5 years ahead of the competition.
HOSTED BY
Perry Brill and Dr. Raymond Brill
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Frequently Asked Questions
How many episodes does Eyetrepreneur have?
Eyetrepreneur currently has 171 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Eyetrepreneur about?
Eye care professionals and wizards of the eye industry discuss business, innovation, tech, marketing, glasses, contact lenses, clinical info, and hot topics to make businesses thrive in the opportunistic market we operate in. Learn new skills and adopt new ideas to implement in your workplace today...
How often does Eyetrepreneur release new episodes?
Eyetrepreneur publishes regularly with 171 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Eyetrepreneur?
You can listen to Eyetrepreneur on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Eyetrepreneur?
Eyetrepreneur is created and hosted by Perry Brill and Dr. Raymond Brill.
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