Combining SOA, IP Tel and Business Process Modeling For Strategic Value

I explore the third phase of IP telephony, the strategic value phase, which combines business process modeling tools with SOA and communications to deliver the new application creation model.  This new communications-enabled application creation model is being used by service providers and developed by all the major IT software and some IP telephony vendors.  Lawrence Catchpole Chief Strategy Officer and Co-founder of M1 Global joins the program to explain the benefits of communications-enabled business process.