Come migliorare la UX con le tecniche di UX evaluation | Ep. #47

from DIGITAL LIFE - Marketing & Digital · host Fabrizio Costantini

Oggi i prodotti e le UI digitali non sono più un fenomeno di nicchia e cresce in modo impetuoso il loro uso in tutte le fasi del customer journey.Ogni dubbio, problema o frizione di un utente sul nostro sito è un cliente perso! Possiamo inserire strumenti di ingaggio proattivo ma rimaniamo comunque senza alcuna rete di protezione che si avrebbe invece con il contatto umano.Allora diventa fondamentale investire costantemente sulla UX e nel suo miglioramento seguendo un approccio kaizen.In tale scenario lo strumento migliore è sicuramente l’utilizzo di test di usabilità delle nostre UI al fine di verificare la continua corrispondenza con i needs dei nostri clienti.Nel podcast di oggi e nel prossimo parliamo proprio dei test di usabilità e come farli.

Episode metadata supplied by the publisher feed · Published Jan 25, 2021

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Come migliorare la UX con le tecniche di UX evaluation | Ep. #47

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This episode was published on January 25, 2021.

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