Comercio Conversacional: Cómo las marcas están humanizando la experiencia de compra

from Lab Digital · host El Economista Podcasts

En este episodio de Lab Digital, exploramos el auge del comercio conversacional: cómo WhatsApp, Messenger y otras plataformas están transformando la manera en que compramos. Junto a un par de invitados expertos, entenderemos estrategias, herramientas y casos de éxito que muestran cómo las marcas están humanizando la experiencia de compra a través de conversaciones directas, personalizadas y asistidas por IA.

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How long is this episode of Lab Digital?

This episode is 47 minutes long.

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This episode was published on April 23, 2025.

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