Commando - How Commando Redefined Intimate Apparel

In this episode of The Story of a Brand Show, I interview Kerry O'Brien, CEO, Founder, Head Designer, and the visionary behind Commando.  Kerry shared her journey from working in corporate communications to revolutionizing the intimate apparel industry with her innovative approach to fabrics and design. We discussed how her Vermont roots and entrepreneurial spirit shaped her path, leading her to create a brand that prioritizes comfort, confidence, and quality above all. In this interview, she opens up about the challenges she faced in bringing Commando to life, including the early struggles of introducing her ideas to the market and the bold decisions that helped the brand grow into a beloved name in fashion.  Key Moments in the Podcast: - Kerry shares how her Vermont upbringing and corporate background influenced the creation of Commando. - The pivotal moment when she decided to leave her corporate job after September 11th to pursue her passion for fashion. - The innovative approach to fabrics that sets Commando apart in the intimate apparel industry. - The challenges of launching a brand in a highly competitive market and how she overcame them. - Kerry's advice for entrepreneurs: the importance of asking for help and staying true to your vision. Join me, Ramon Vela, and Kerry O'Brien as she shares her entrepreneurial journey, offering lessons and inspiration to anyone looking to turn their passion into a successful business.  Don't miss out on this fascinating conversation! For more on Commando, visit: https://www.wearcommando.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.  SARAL - The Influencer OS for Brands: https://storybrandoffer.com/ SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above.