Comment construire un programme de Competitive Intelligence ? La methode de Névine Ismael | Pigment

Pour réussir à bien se positionner sur le marché et vendre son produit, il est indispensable de connaître et de comprendre son environnement concurrentiel.Mais ce n’est pas toujours facile de savoir par où commencer et quoi faire pour que les contenus créés soient utilisés par les équipes, notamment Sales. Dans cet épisode, Névine nous partage :Ce qu’est la Competitive Intelligence et l'importance d’investir du temps dessus.Sa méthodologie pour construire des battlecards que les sales ont vraiment envie d’utiliser.Le process pour lancer des programmes d’entretiens win/loss efficaces.Ses conseils pour réussir à embarquer les équipes, notamment sales.Bonne écoute !RESSOURCES🛠️Le profil Linkedin de Névine pour la contacter.Le site de Pigment.L'outil Klue dont Névine fait allusion.CONTACTEZ-MOI👋Écris-moi sur Linkedin : vos retours me mettent en joie !Abonne-toi au compte Linkedin Product Marketing Stories pour être au courant de la sortie des nouveaux épisodes.SOUTENEZ LE PODCAST GRATUITEMENT🙏Abonne-toi 🔔 Laisse un avis et des ⭐ sur Spotify et Apple podcast (ici).Mentionne le podcast sur Linkedin et partage-le à toutes les personnes qui souhaitent progresser en Product Marketing ! Vous aimerez cette émission, si vous aimez : Marketing Square • Le Podcast du Marketing • Le café du market • Clé de Voûte • Lenny’s Podcast • Les podcasts du Ticket • Product SquadIci on parle de : Product Marketing • branding • business • communication • carrière • PMM • PM • Sales enablement • positionnement • messaging • go to market, • stratégie de lancement produit • copywriting • storytelling • inbound marketing • conseils marketing • marketing automation • marketing digital • growth marketing • persona • réseaux sociaux • stratégie • IA • freelance • audience • chatgpt • email marketing • saas tech B2B • B2C • use-cases • positioning • best practice • product management • product design • women leadership • pricing • founding PMM • competitive intelligence • concurrence • insights • buyer persona • user journey • funnel marketing • marketing mixHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode was published on April 27, 2023.

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