Comment construire un programme Win/Loss Analysis ? La méthode complète de Jade Vandelook | Diffly

Suivez le guide pas à pas pour construire un programme de Win/Loss Analysis qui vous permet de rentrer dans la tête de vos prospects et clients.On parle d'un programme qui aligne les équipes et influence les décisions business pour générer + de CA, + de satisfaction et - de churn. Avec Jade Vandelook, Head of CSM - Program Manager chez Diffly, on revient sur les étapes concrètes pour construire un programme utile, exploitable et durable.👉 Pourquoi lancer un programme Win/Loss, en quoi est-ce un sujet stratégique d'entreprise👉 Les 4 étapes pour mettre en place le programme👉 Comment impliquer la direction, Sales, Product, Marketing et CSM dans la démarche👉 Quelles questions poser et posture à adopter pour obtenir des insights exploitables👉 Les erreurs à éviter dans la collecte et l’analyse👉 Comment transformer les retours terrain en décisions stratégiques et actions concrètes**Et vous, comment capitalisez-vous sur les raisons de vos deals perdus ?Passez le test pour connaître votre niveau maturité ici et recevez un diagnostic personnalisé. Dans 90 % des cas, les raisons de perte saisies dans les CRM ne reflètent pas la réalité. Diffly interroge systématiquement vos prospects perdus afin de recueillir une vision complète et objective des motifs de refus. Vous disposez ainsi d’enseignements fiables pour reconquérir ces comptes ou maximiser vos chances lors des prochains cycles de vente. Profiter de 15% de réduction sur l'abonnement Diffly, jusqu'à la fin de l'année 2025, en passant par une démonstration avec un expert win/loss c'est par ici **RESSOURCES 🛠️Jade sur LinkedinRetrouve un résumé écrit des épisodes avec ma NewsletterCONTACTEZ-MOI 👋Écris-moi sur Linkedin Abonne-toi au compte Product Marketing Stories SOUTENEZ LE PODCAST GRATUITEMENT 🙏Abonne-toi 🔔 Laisse un avis et 5⭐ sur Spotify et Apple podcast (ici). Mentionne le podcast sur Linkedin et partage-le ! Product Marketing • PMM • PM • Sales enablement • positionnement • best practice • product management • pricing • founding PMM • competitive intelligence • concurrence • insights • Strategy • Marketing Square • Le Podcast du Marketing • Le café du market • Clef de Voûte • Lenny’s Podcast • Les podcasts du Ticket • Product Squad • SaaS Club • We're not Marketers • OKR • Win-Loss Analysis, Customer Success, Program Management, Market Research, Customer Feedback, Business Strategy, Customer Retention, Stakeholder Engagement, Data AnalysisHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

NOW PLAYING

0:00 53:46

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Beating loneliness by bridging the generation gap

Apr 21, 2026 ·13m

Robotics and the Future of Aged Care

Apr 19, 2026 ·16m

The Purpose Paradox: Why Baby Boomers Delay Retirement

Apr 17, 2026 ·13m

A Growing Movement Aims to Prepare All Physicians to Care for Older Adults

Apr 15, 2026 ·12m

Defeating Recurring Charges on Cancelled Credit Cards

Apr 13, 2026 ·11m

If Your Dad Has These 11 Odd Habits, He's More Lonely Than He Admits

Apr 11, 2026 ·16m

Similar Podcasts

XXX Tech by SOVRYN Dr. Brian Sovryn The crossroads between technology, sensuality, and metaphysics - and the longest running anarchist podcast in the world! Brought to you by Dr. Brian Sovryn. Solving for Change MOBIA Technology Innovations Solving for Change welcomes business and technology leaders to share stories of bold business transformation within complex organizations. In an era when technology and markets are changing around businesses, the key to staying competitive is to evolve in response to those changes. MOBIA’s Mike Reeves and Marc LeBlanc investigate business transformation, deconstructing the challenges, ambitions, and market disruptions that drive companies to embark on transformation journeys, and exploring their unique approaches to achieving meaningful outcomes. What sparks leaders to pursue business transformation? How do they overcome the challenges along the way? What are the keys to creating enduring change? Through in-depth conversations with business and technology leaders, Mike and Marc answer these questions and explore how businesses evolve by pulling four key transformation levers: people, process, technology, and culture. Darknet Discussions Darknet Discussions Welcome to "Darknet Discussions," the podcast that gets into the shadows of the internet to bring you the most intriguing, enlightening, and sometimes unsettling stories from the dark web. Hosted by seasoned darknet aficionados, each episode of "Darknet Discussions" explores the intricate dynamics of darknet markets, cybersecurity threats, and the digital underworld. Join us as we interview experts, discuss the latest trends in cybercrime, and shed light on the technologies that operate beneath the surface of everyday internet use. Also, we occasionally go off on a tangent about something completely unrelated. She’s a Hazard to Herself She’s a Hazard Hi there, I’m Mallory, and I’d like to invite you into our world with “She’s a Hazard to Herself!” Join us as we navigate life with Multiple Sclerosis from the seat of my power wheelchair. Discover stories of resilience, family, and the community we’ve built around chronic illness. Whether you’re impacted by MS or want to learn from our journey, there’s something here for you. So why wait? Subscribe to “She’s a Hazard to Herself” on your favorite podcast app and be part of our journey today. Let’s lift each other up, one episode at a time!

Frequently Asked Questions

How long is this episode of Product Marketing Stories : Conseils | Carrière | Growth | Framework | Stratégie marketing | Tools | Tech?

This episode is 53 minutes long.

When was this Product Marketing Stories : Conseils | Carrière | Growth | Framework | Stratégie marketing | Tools | Tech episode published?

This episode was published on September 18, 2025.

What is this episode about?

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this Product Marketing Stories : Conseils | Carrière | Growth | Framework | Stratégie marketing | Tools | Tech episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!