Comment devenir un meilleur PMM grâce à l'IA : Do, Dont's et limites | Lucas Nilsson | PMM Freelance | FOCUS

Lucas, PMM spécialisé dans l’IA nous partage des conseils concrets pour progresser dans l'utilisation de l'IA et savoir gérer les limites. Découvrez👉 Les "Do and Don'ts" pour éviter les erreurs fréquentes👉 Les limites à avoir en tête au moment d'utiliser des outils comme Chat GPT, Claude ou Perplexity.👉 Comment reconnaître les biais cognitifs, garder un esprit critique face aux résultats, et gérer les enjeux de sécurité et de confidentialité.Enfin, il nous rappelle pourquoi l’IA n’est pas là pour nous remplacer mais pour nous aider à nous concentrer sur les aspects les plus stratégiques et enrichissants du métier de PMM.Un épisode essentiel pour maîtriser l’IA tout en restant fidèle à ce qui fait la valeur du rôle de PMM. Cet épisode est sponsorisé par Contentsquare : C'est une plateforme qui agrège toutes les données quali et quanti dont vous avez besoin pour comprendre rapidement les parcours de vos clients et leurs interactions sur vos sites et applications mobiles. Vous pouvez ainsi optimiser vos pages et prioriser vos actions.Pour tester l'outil cliquez iciRESSOURCES 🛠️Retrouve Lucas sur Linkedin et sa newsletterRetrouve un résumé écrit des épisodes avec ma NewsletterCONTACTEZ-MOI 👋Écris-moi sur LinkedinAbonne-toi au compte Product Marketing StoriesSOUTENEZ LE PODCAST GRATUITEMENT 🙏Abonne-toi 🔔Laisse un avis et 5⭐ sur Spotify et Apple podcast (ici).Mentionne le podcast sur Linkedin et partage-le !Ici on parle : Product Marketing • branding • business • communication • carrière • PMM • PM • Sales enablement • positionnement • messaging • go to market, • stratégie de lancement produit • copywriting • storytelling • inbound marketing • conseils marketing • IA • freelance • audience • chatgpt • email marketing • saas tech • B2B • B2C • use-cases • positioning • best practice • product management • pricing • founding PMM • competitive intelligence • concurrence • insights • marketing mix • stratégie marketing • Tendances • Marketing Produit • design • digital transformation • influence • fintech • Intelligence Artificielle • Strategy • Marketing produit • CRM • Marketing Square • Le Podcast du Marketing • Le café du market • Clef de Voûte • Lenny’s Podcast • Les podcasts du Ticket • Product Squad • SaaS Club • We're not Marketers • Perplexity • Claude •ChatGPTHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode was published on February 13, 2025.

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