Comment est structurée l'équipe PMM chez Qonto | Aurélie Fon [COULISSES]

Aurélie Fon, Expert PMM chez Qonto nous explique comment est organisée l’équipe Product Marketing.Découvrez :L’évolution de son rôle de PMM avec le scale de QontoComment et pourquoi l’équipe est passée d’être généraliste à se spécialiser par catégorie de fonctionnalité.L’arrivée de “Market PMM” pour mieux gérer l’aspect internationalLes rituels entre PMMOù se place le PMM : côté Produit ou Marketing ?L'objectif de cette nouvelle capsule ? Vous inspirer et vous faire découvrir les coulisses de la structure PMM au sein de la French-Tech. Bonne écoute !Dans l'épisode de jeudi prochain, Aurélie nous partage ses meilleures pratiques pour maximiser l'usage produit.. RESSOURCES🛠️Le profil Linkedinde Mathilde pour lui faire un 👋.Lisez le résumé écrit des épisodes ici CONTACTEZ-MOI👋Écris-moi sur Linkedin : vos retours me mettent en joie (et je réponds) !Abonne-toi au compte Linkedin Product Marketing Stories pour être au courant de la sortie des nouveaux épisodes.SOUTENEZ LE PODCAST GRATUITEMENT🙏Abonne-toi 🔔Laisse un avis et 5 ⭐ sur Spotify et Apple podcast (ici). Ça m'aide vraiment pour faire connaître le podcast. J'ai besoin de toi !Mentionne le podcast sur Linkedin et partage-le à toutes les personnes qui souhaitent progresser en Product Marketing !💜 Merci à Ausha de rendre possible la diffusion de ce podcast. Vous souhaitez lancer votre propre podcast ? Bénéficiez du 1er mois d'abonnement gratuit sur le plan Boost (29€/mois) avec le code promo : AUSHAXPODCASTMARKETINGSTORIESVous aimerez cette émission, si vous aimez : Marketing Square • Le Podcast du Marketing • Le café du market • Clef de Voûte • Lenny’s Podcast • Les podcasts du Ticket • Product SquadIci on parle de : Product Marketing • branding • business • communication • carrière • PMM • PM • Sales enablement • positionnement • messaging • go to market, • stratégie de lancement produit • copywriting • storytelling • inbound marketing • conseils marketing • marketing automation • marketing digital • growth marketing • persona • réseaux sociaux • stratégie • IA • freelance • audience • chatgpt • email marketing • saas tech B2B • B2C • use-cases • positioning • best practice • product management • product design • women leadership • pricing • founding PMM • competitive intelligence • concurrence • insights • buyer persona • user journey • funnel marketing • marketing mix • QontoHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode was published on October 10, 2024.

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