Comment est structurée l'équipe PMM chez Scaleway - fournisseur de Cloud Européen | Constance Morales [COULISSES]

Constance, PMM spécialisée IA chez Scaleway, fournisseur de Cloud Européen, nous explique comment est organisée l’équipe Product Marketing pour gérer 80 produits avec seulement 4 PMM. Car Scaleway fait partie des 2,5% des entreprises à avoir l'équipe PMM côté Produit. Elle nous raconte comment ça se passe. Découvrez :👉 La transition de la stratégie product-led à sales-led et ses implications.👉 Comment Constance est passée de gérer de 3 à 10 produits tout en maximisant so impact👉 Sa vision de la complémentarité entre le PMM et le PM.👉 L'évolution du rôle du PMM et la nécessité de rationaliser : penser solution au lieu de produit👉 Les rituels PMM et les initiatives transversales mises en place.L'objectif de cette capsule ? Vous inspirer et vous faire découvrir les coulisses de la structure PMM au sein de la French-Tech. Dans le prochain épisode Constance nous explique comment Scaleway a penetré le marché de l'IA grâce au lancement d'une nouvelle catégorie de produit. Cet épisode est sponsorisé par Contentsquare : Pour comprendre rapidement les parcours de vos clients et leurs interactions sur vos sites et applications mobiles, Contentsquare est une plateforme qui agrège toutes les données dont vous avez besoin.Expérience analytics et monitoring, product analytics, voix du client... Ces insights quanti et quali vous donnent les clefs pour optimiser vos pages et vous aider à prioriser.Pour tester l'outil cliquez iciRESSOURCES🛠️Le profil Linkedin de ConstanceLisez le résumé écrit des épisodes ici CONTACTEZ-MOI👋Écris-moi sur Linkedin : vos retours me mettent en joie (et je réponds) !Abonne-toi au compte Linkedin Product Marketing Stories SOUTENEZ LE PODCAST GRATUITEMENT🙏Abonne-toi 🔔Laisse un avis et 5 ⭐ sur Spotify et Apple podcast (ici)💜 Vous souhaitez lancer votre propre podcast ? Bénéficiez du 1er mois d'abonnement gratuit sur le plan Boost (29€/mois) avec le code promo : AUSHAXPODCASTMARKETINGSTORIESMarketing Square • Le Podcast du Marketing • Le café du market • Clef de Voûte • Lenny’s Podcast • Les podcasts du Ticket • Product SquadProduct Marketing • branding • business • communication • carrière • PMM • PM • Product Manager • Sales enablement • positionnement • messaging • go to market, • stratégie de lancement produit • copywriting • storytelling • conseils marketing • marketing automation • marketing digital • growth marketing • persona • réseaux sociaux • stratégie • IA • freelance • audience • chatgpt • email marketing • saas tech B2B • B2C • use-cases • positioning • best practice • product management • product design • women leadership • pricing • founding PMM • competitive intelligence • concurrence • insights • buyer persona • user journey • funnel marketing Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode was published on November 28, 2024.

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