Comment Lada a permis à Coca-Cola de battre Pepsi en URSS

from Road Story Histoire d'Auto · host Road Story

Dans les années 80, Coca-Cola, la marque la plus connue au monde est présente partout dans le monde ou presque. Un pays capital pour la croissance de la marque résiste à l’envahisseur américain, l’URSS. Pire, le concurrent Pepsi Co a pris une longueur d’avance. Je vais vous raconter comment Coca-Cola a gagné cette guerre.  A retrouver sur https://www.histo-auto.com/fr/actualite/452/comment-lada-a-permis-a-coca-cola-de-battre-pepsi-en-urss Texte Nicolas Laperruque Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

What this episode covers

Dans les années 80, Coca-Cola, la marque la plus connue au monde est présente partout dans le monde ou presque. Un pays capital pour la croissance de la marque résiste à l’envahisseur américain, l’URSS. Pire, le concurrent Pepsi Co a pris une longueur d’avance. Je vais vous raconter comment Coca-Cola a gagné cette guerre. A retrouver sur https://www.histo-auto.com/fr/actualite/452/comment-lada-a-permis-a-coca-cola-de-battre-pepsi-en-urss Texte Nicolas Laperruque Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

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Comment Lada a permis à Coca-Cola de battre Pepsi en URSS

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This episode is 6 minutes long.

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This episode was published on May 7, 2021.

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