Comment l'art contemporain peut inspirer les marques

from IFM · host Institut Français de la Mode

Pascale Cayla est co-fondatrice et directrice de L"Art en direct", une agence qui valorise la création artistique contemporaine au service des marques et des entreprises. Elle intervient ici (juin 2017) pour les étudiants de l'IFM, sur 1) les artistes actuels qui lui paraissent les plus intéressants, 2) sur la façon dont les entreprises peuvent se nourrir de l'art, tant sur le plan de la communication (externe et interne) que sur celui, plus globalement, de la stratégie, tant il est vrai que l'art aide à voir le monde autrement.

Episode metadata supplied by the publisher feed · Published Jun 6, 2017

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Comment l'art contemporain peut inspirer les marques

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