Comment le Nudge façonne nos choix au quotidien

Dans cet épisode, découvrez comment le nudge, une technique d’influence douce et invisible, s’est imposé dans les sphères politiques et économiques. Né aux États-Unis grâce à Richard Thaler et Cass Sunstein, le nudge a séduit des leaders comme Barack Obama, David Cameron et Emmanuel Macron. En France, il a été utilisé notamment pendant la campagne présidentielle et la crise du Covid-19 pour orienter les comportements sans contrainte.Ce podcast vous plonge dans les coulisses de cette méthode qui agit sur notre inconscient, et vous invite à réfléchir sur la frontière entre persuasion et manipulation.À retenir :Origines du nudge et ses fondateurs : Thaler & SunsteinApplications concrètes en France : politique, santé publiqueRéflexion sur l’impact du nudge dans notre quotidienNotre équipe a utilisé un outil d’Intelligence artificielle via les technologies d'Audiomeans© pour accompagner la création de ce contenu écrit.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

What this episode covers

Dans cet épisode, découvrez comment le nudge, une technique d’influence douce et invisible, s’est imposé dans les sphères politiques et économiques. Né aux États-Unis grâce à Richard Thaler et Cass Sunstein, le nudge a séduit des leaders comme Barack Obama, David Cameron et Emmanuel Macron. En France, il a été utilisé notamment pendant la campagne présidentielle et la crise du Covid-19 pour orienter les comportements sans contrainte. Ce podcast vous plonge dans les coulisses de cette méthode qui agit sur notre inconscient, et vous invite à réfléchir sur la frontière entre persuasion et manipulation. À retenir :- Origines du nudge et ses fondateurs : Thaler & Sunstein - Applications concrètes en France : politique, santé publique - Réflexion sur l’impact du nudge dans notre quotidien Notre équipe a utilisé un outil d’Intelligence artificielle via les technologies d'Audiomeans© pour accompagner la création de ce contenu écrit. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

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This episode was published on November 15, 2025.

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