Comment mettre l'IA au service de la Competitive Intelligence | Sébastien Millanvoye | PMM Consultant ex-OVH & WOOP [FOCUS]

Sébastien nous explique son usage de ChatGPT dans son quotidien de PMM, et nous partage ses outils IA préférés pour faire de la Competitive Intelligence.-----------------Dans l'épisode complet : Sébastien Millanvoye, Fractional PMM Lead à New-York, Ex-PMM chez OVH et WOOP vient démystifier 2 concepts clés du Product Marketing: la Competitive Intelligence (CI) et l'Enablement.Découvrez: 👉 Ce qu’est la Competitive Intelligence (CI) et Enablement et en quoi ces 2 concepts sont liés👉 Les 4 piliers de la CI & Enablement👉 Un exemple de livrable pour légitimer son rôle de PMM et renforcer le lien avec les équipes👉 4 initiatives concrètes pour faire de la Competitive Intelligence& Enablement👉 Comment faire des Battlecard que les Sales utilisent👉 Ce qu'est un bon benchmark et comment en faire un outil d'aide à la décision👉 Les erreurs à éviter au moment de mettre en place un stratégie de CIRESSOURCES🛠️Le profil Linkedin de Sébastien pour lui faire un 👋.Lisez le résumé écrit des épisodes ici Écouter l'épisode complet ici CONTACTEZ-MOI👋Écris-moi sur Linkedin : vos retours me mettent en joie (et je réponds) !Abonne-toi au compte Linkedin Product Marketing Stories SOUTENEZ LE PODCAST GRATUITEMENT🙏Abonne-toi 🔔Laisse un avis et 5 ⭐ sur Spotify et Apple podcast (ici). Mentionne le podcast sur Linkedin et partage-le 💜 Merci à Ausha de rendre possible la diffusion de ce podcast. Vous souhaitez lancer votre propre podcast ? Bénéficiez du 1er mois d'abonnement gratuit sur le plan Boost (29€/mois) avec le code promo : AUSHAXPODCASTMARKETINGSTORIESVous aimerez cette émission, si vous aimez : Marketing Square • Le Podcast du Marketing • Le café du market • Clef de Voûte • Lenny’s Podcast • Les podcasts du Ticket • Product SquadProduct Marketing • business • communication • carrière • PMM • PM • Sales enablement • positionnement • messaging • go to market, • stratégie de lancement produit • marketing digital • growth marketing • persona • stratégie • IA • freelance • audience • chatgpt • saas tech B2B • B2C • use-cases • positioning • best practice • product management • founding PMM • competitive intelligence • concurrence • insightsHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode was published on September 24, 2024.

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