Commercial Acumen in Medtech

Bringing life-saving medical innovation to a regulated market is fraught with complexity, risk, and massive commercial barriers. The challenge is balancing technical perfection with the difficult business realities of scaling, fundraising, and exit planning.This episode unpacks the journey of turning personal purpose into a profitable, high-impact medical technology business. We discuss the crucial differences between medical knowledge and commercial acumen, the importance of building trust, and securing investment in a slow-moving sector.Larissa Feeney welcomes Brian Bailey, the CEO of Harmony Hybrid. Brian is a 25-year veteran of the medical technology sector who has successfully built, scaled, and exited multiple businesses in this demanding industry.THINGS WE SPOKE ABOUTCommercial acumen harder than medical knowledgeBuild respect by knowing limitsPrepare documents to minimise due diligenceCreating products to avoid child heart surgeryNeed patience, perseverance, and right peopleGUEST DETAILSBrian Bailey is the CEO of Harmony Hybrid. He has over 25 years of experience in cardiology device distribution and sales in Ireland. Brian is an expert in commercial strategy and navigating regulated markets, having successfully sold his family business, Bailey Medical Limited, and his subsequent distribution company, Medilex LimitedConnect with Brian:Company Website - https://harmonyhybrid.comABOUT KINORE - AWARD WINNING ONLINE CHARTERED ACCOUNTANTSKinore is an award winning and innovative online Chartered Accountancy service that takes away the worry and headache of running your own finance and related business services functions. Kinore’s services include:Accountancy ServicesAnnual Compliance & Year-EndOnline Bookkeeping ServicesVAT ReturnsPayroll ServicesManagement AccountingXero Conversion & TrainingCompany Secretarial ServicesCompany Formation IrelandCompany SecretarialVirtual OfficeBond for Non-EEA resident DirectorsRegistration Of Beneficial Ownershiphttps://kinore.com/ ABOUT YOUR HOSTThe host of this podcast is Larissa Feeney, CEO and Founder of Kinore, an award-winning online accountancy and business services firm based in Ireland. Lasissa’s journey is notable, starting in hospitality before transitioning to accounting, where she qualified as a Chartered Accountant. Driven by a vision to challenge traditional accountancy and leverage technology, Larissa founded Kinore in 2015, establishing Ireland's first online, remote-first Finance and Business Services company. Under her leadership, Kinore has received numerous accolades, and Larissa herself has been recognised with awards like 'Accountant of the Year'.