Commercial Printing - Tips and Tricks
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Carla Blanco, VP of Business Development at T/O Printing in Westlake and Mark Sylvester sat down to talk about the expanded role of the commercial printing firm in today's business. There's a lot more to the value proposition than just printing brochures. Carla talked about how they really dig into a company's business to best help them reach their goals and objectives. T/O focuses on helping local, regional and entertainment businesses leverage the same technology and solution that T/O has been putting forth on behalf of their larger regional and Fortune 500 clientele for the past decade. Topics included: How to model your audience. Web to Print How to maximize List Buying to be most effective Oh, you need promotional materials too? How to use print to help build your brand How to improve your customer acquisition and retention using print Unique public service project she started recently: The Umbrella Drive
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