Commercialize Digital Health and Med Tech Innovations—with Romy Benninga, MSc, BCMAS

Why do so many groundbreaking health tech innovations struggle to reach the market—and the patients who need them most?And just as importantly: what kind of healthcare future lies ahead of us?To close out Season 2 of The HealthSpan Lab, I invited Romy Benninga, MSc, BCMAS, to help unpack the complex journey from scientific discovery to real-world impact—and explore the innovations shaping the future of care.Romy brings a rare 360° perspective, with hands-on experience in R&D, Medical Affairs, and business development across Switzerland, the UK, EU, and the US.In this episode, we dive into:Why academic breakthroughs rarely become commercial productsWhat makes medtech and digital health particularly hard to scaleHow to navigate regulatory, commercialization, and market hurdlesThe strengths and differences between the US and EU approaches to innovation A vision for more holistic and integrated patient careWhether you're a founder, clinician, investor, or simply curious about the future of healthcare, this episode is packed with practical insights into what it really takes to bring a health innovation to life.