Commercializing Physical Products in Healthcare - Jason Kang - Kinnos

We tend to talk mostly with software startups about commercialization and sales. What do things look like for a startup selling a physical product? And a physical product that's very relevant during the pandemic at that? That's exactly what Jason Kang and the team at Kinnos are doing right now. Kinnos' product, Highlight®, colors bleach, and bleach wipes bright blue, providing instant visual confirmation of coverage, then fades in minutes to remind users of contact time. Studies show using Highlight for Bleach Wipes for just a few weeks can improve cleaning scores by 70%. Given that we're in the midst of a global pandemic, and cleaning and safety are top of mind, it would seem that this is Kinnos' time to shine. And while that's true, commercialization in healthcare is hard. We talk through what's worked, and what's not in terms of getting the attention of hospital buyers including a sample technique that yielded 70+ leads in a very short time. There are a lot of go-to-market lessons in Kinnos' story and we extract them for you. All the while, giving you a bit of an education in infection prevention and a lead on a valuable new product that you can share with your colleagues. For full show notes and links: https://thehcbiz.com/181-commercializing-physical-products-in-healthcare-jason-kang-kinnos/