Commodities Roundup: August 2012

Heat and drought continue to be the story for commodities in late summer. According to Euromonitor's Senior Food Analyst, Francisco Redruello, the lackluster corn crop is the root of high prices for grain and powdered milk, High corn prices due to a small harvest means farmers will turn to low grade wheat for feed and ethanol will use sugar cane instead of corn. This, in turn, drives prices for grain and sugar cane up. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.