Commodities Roundup: September 2013

Wheat and corn had very different futures in September: wheat futures went up by 5% due to Egypt returning to the market and buying, and corn futures decreased by 7% as a result of the drop in price of soy beans. Since soy beans can be used as a corn substitute in cattle feed, soy beans are being purchased instead of corn. Francisco Redruello, Senior Food Analyst at Euromonitor, also discusses sugar, cocoa and skim milk powder in his monthly roundup of soft commodities.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.