Commodity Fetishism: An Introduction

Using Marx's concept, Commodity Fetishism, we aim to answer these questions: Why are we increasingly isolated from each other, only able to relate through markets, objects? Why is production so disconnected from human needs despite our immense production capacity? What is the true cost of “freedom”? Can we be ethical consumers? How does ideology function? In this video, we give an introductory overview of Commodity Fetishism, arguably one of the most important concepts for understanding the Ideological and Economic operations of Capitalism throughout its worldwide expansion. Capitalism’s sustained grip on society rests on the centrality of the commodity and its accompanying fetishization.