Common Marketing Mistakes Authors Make with Dani Sanchez (plus publishing trends!)

Episode 006 / Dani Sanchez, owner of Wildfire Marketing Solutions, joins Jami Albright and Sara Rosett this week to talk about common mistakes authors make in publicity and marketing as well as publishing trends. You can find show notes and links at wishidknownforwriters.com.Jami and Sara chat about Sara’s WIP. She’s fixing tiny details that make up the clues and red herrings. It’s slow-going, but has to be done in mystery fiction. Jami talks about giving herself some grace and working on ads. A big thank you for all the positive feedback, nice comments, and reviews on the podcast. It’s much appreciated!  In this podcast episode, you’ll discover:How Dani focuses on individual goals for each author and helps authors create strategies that will grow their businessesWhat she wishes authors knew about marketing and public relationsThe difference between a promotion company and a PR/marketing companyWhat Dani wishes she’d known about working in the publishing industryWhat she sees authors doing that isn’t getting them resultsCommon mistakes she sees authors make in their marketingDani’s advice to help authors protect their brandCommonalities she’s seen in successful authors over the long-haulBest practices for working with book bloggers and bookstgramers Possible upcoming romance trends, including mafia, small town, and sports romanceHow pop culture trends influence book trendsHow combinations of different genres (such as romance and psychological thriller in the case of The Wives) and “shock factor” can generate excitement and buzzGenres discussed include romantic comedy, contemporary romance, cozy mystery, psychological thriller. Links: Wildfire Marketing Solutions http://www.wildfiremarketingsolutions.com365 Days https://www.imdb.com/title/tt10886166/Tarryn Fisher’s The Wives https://books2read.com/u/b55Zn6 📥 Send us a Text Message Support the show🚀 Jami’s Consulting and Workshops: https://www.jamialbright.com/authorworkshops❤️ Jami’s books https://amzn.to/3wSraA5🔎 Sara’s books https://www.sararosett.com/bibliography/ 📚 Sara’s How to Write a Series book and audiobook: https://www.sararosett.com/how-to-write-a-series/The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast