Common Marketing Mistakes: How to Better Explain the Problems You Solve

In this episode of the Grow Business Podcast, Cory Mosley and Lon Graham bring together humor, insight, and practical business wisdom. They delve into essential topics for business growth, avoiding industry jargon, and understanding the real value your business offers beyond just features. From the surprising qualities of buttermilk and kefir to the common marketing mistakes small business owners make, this episode is both entertaining and enlightening. Tune in as they discuss the importance of solving real client problems and get a sneak peek into Cory’s new book, Positioned for Growth™—the ultimate guide to transforming your business. Key Takeaways: Ditch the jargon—use plain language to communicate clearly. Focus on benefits, not just features, to address customer needs. Effective marketing starts with understanding and articulating the problems you solve. Continually refreshing your marketing strategy is crucial to staying competitive. Passion for your business is important, but it must align with solving client problems. Credits: Hosted by: Cory Mosley and Lon Graham Produced by: Willie H. Disclaimers