Common Sense Approaches to Improve Product Success

GTM Disrupted host Mike Smart interviews Brian Utz Sr Director of Global Product Management at Sopheon, a leading innovation platform for innovation, product, and project professionals. Brian brings a diverse product management background, having built products and solutions for retail, finance, and now for the enterprise. He shared that his experience in the B2B and B2C domains provides a set of common principles that are based on customer/user empathy, an understanding of their job to be done, and knowing the customers’ customers leads to better product outcomes. We also discussed how customer and stakeholder alignment is crucial to market success. Brian's common sense insights on the B2C and B2B knowledge transfer give PMs practical approaches to improve product launch success. Brian’s Bio: Brian is a seasoned product professional, with experience in business verticals from Retail to Finance. As a product leader Brian helps teams design, build, release and launch the leading innovation solutions for Sopheon. Brian has seen the best parts of small companies operating in start-up mode and the advantages of the scale of large organizations can leverage to benefit their customers. Always with an eye toward innovation, Brian uses all this experience and learning to help his team bring the best possible products and experiences to market. To learn more about Brian go to https://www.linkedin.com/in/brian-utz/