Common Sense SEO: From Therapist to Trusted Strategist with Melanie Gorman

What happens when a trained mental health therapist realizes the real problem isn't just how people think, it's how they search?Melanie Gorman is the founder and Chief Strategist of Crownsville Media, a marketing and website development agency helping service-based businesses build visibility, earn trust, and generate qualified leads. Before founding her agency, she spent 8 years managing digital platforms for John Gray, author of Men Are from Mars, Women Are from Venus, followed by nearly 13 years leading the Experts division at YourTango. Today, she's known for her "Common Sense SEO" approach, cutting through marketing noise with practical, human-centered strategy.In this episode, Melanie shares the grad school moment that first pushed her toward business, why she believes most business owners come to marketing carrying inherited assumptions and outdated advice, and how her clinical background gives her a unique read on how people search for help and decide who to trust. She also breaks down what business owners should actually focus on if they want to be found, trusted, and hired online.WHAT WE TALKED ABOUT:The grad school question that changed her career pathWhat Common Sense SEO means, and what it helps you stop wasting time onHow a therapist's understanding of people shapes smarter marketing strategyLessons from working with John Gray and YourTangoUsing AI in content marketing without losing your voiceTurning visibility into real, qualified leadsCONNECT WITH MELANIE GORMAN:Website: crownsvillemedia.comLinkedIn: linked on her profile