EPISODE · Dec 9, 2023 · 25 MIN
Commonwealth Conversations: The Art of University Branding with UMass's Evelin Simmons
from The Massachusetts Collective
Join us on Commonwealth Conversations for an engaging chat with Evelin Simmons, UMass's Director of Trademark and Licensing. A Hadley native and UMass grad, Evelin dives into the nuances of university branding, the challenges of protecting intellectual property, and her journey from student to brand guardian. Don't miss this unique insight into shaping a university's identity.
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Commonwealth Conversations: The Art of University Branding with UMass's Evelin Simmons
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This episode was published on December 9, 2023.
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