Comms Beyond the Echo Chamber (with Samantha Yap) | Episode 005

In this conversation, Jin sits with Sam Yap, Founder of the pioneering crypto PR firm YAP Global, to unpack the art of storytelling in the digital age. They explore what makes a narrative powerful, from the British Royal Family's PR machine to the principles that build trust and credibility in the Wild West of Web3. This is a masterclass in why controlling your narrative is the most valuable asset a founder can have, and how authentic communication is the ultimate tool for building a lasting brand.Follow Samantha: x.com/samanthawyapFollow Jin: x.com/xkonjin00:00 - Intro01:03 - Lunch with the FT03:40 - Sam Introduction04:35 - Sam as a Journalist12:04 - PR Lessons in Crypto18:35 - The Yapification of Company Stories24:53 - TOKEN2049 Dubai29:05 - Bitcoin is More than an Asset34:47 - Share of Voice Reincarnated36:11 - Escaping the Echo Chamber41:34 - Building Team Culture44:52 - Lose Your Ego52:54 - The Implementation of PR56:45 - The 7 News Values---------------------------------------------------------------------------------------------------------------------------Money Meets Machine IntelligenceHost Jin (@xkonjin) interviews builders, investors, and growth operators working where artificial intelligence meets capital markets. Each conversation delivers practical tactics you can apply straight away, minus the hype.What you’ll hear:Applied AI for products and marketing,Trading edges and risk management,Creator monetisation and digital culture,Macro shifts and startup funding stories.New episodes WEEKLY, plus rapid “market pulse” clips when major moves break.Subscribe for the signal, stay ahead of the curve.Business / Guest Inquiries: [email protected] us on X: https://x.com/tickernomicstv