Communicate with clarity — Ladan Wise, Deputy Director of Conferences, TED

This episode features Ladan Wise, Deputy Director of TED Conferences team. In this conversation, Ladan shares TED’s detailed communication plan - before, during, and after an event. Listen in as the two explore how to foster a long-lasting connection amongst attendees. 2:36 - A description of the consistent voice that TED uses 4:53 - A walkthrough of how each event is marketed 7:56 - The strategy behind the timing of each weekly countdown email 12:12 - How clear communication can make an event more accessible 14:16 - How to create a seamless arrival experience for attendees 17:19 - A cure for the post-event TED-ache 25:21 - How each attendee can create their own customized experience