Communicating Effectively with Marketing & Communications Expert Dr. Andrea Wojnicki

Dr. Andrea is the Founder & Chief Talker at Talk About Talk, a learning platform focused on communication skills. She has an insatiable desire to learn. She managed a toy store, marketed cheese, earned a black belt, painted seascapes, started a book club, and taught MBA students. Andrea earned her Doctorate in Business Administration (Marketing) from Harvard Business School, where her dissertation focused on consumer psychology and word-of-mouth. (She is still obsessed with understanding why you said whatever it is that you just said!) To satisfy her desire to learn, Andrea created “Talk About Talk” - a platform to share her research and interviews with experts. She would love to talk! You can connect with her at [email protected]. You can find her at Andrea: https://www.linkedin.com/in/andreawojnicki/ and hear her show Talk About Talk: https://talkabouttalk.com/ In this episode, Dr. Andrea Talks About: The four main motivations for word of mouth to be helpful to be social to establish balance to serve their own self interests A paper that defines the U-shaped relationship between satisfaction and word of mouth reviews Reading body language - eyes, hands, and posture Watch the talk by Amy Cuddy regarding power poses. How we use our voices to communicate We prefer deeper voices Margaret Thatcher took voice lessons to deepen her voice to impart more confidence Deep breaths How to improve our communication to make relationships healthier It requires empathy and truly listening Being careful not to confuse our emotions and the stories we tell ourselves for facts How we influence one another on social media How to communicate effectively with your doctor (link to episode below). How she has become better in her communication in her personal and professional life since becoming a podcaster Her personal definition of what it means to be healthy - paying attention to sleep, exercise, and nutrition AND what she learned from a wellness expert on her show, the three Es - eating clean, exercise, and emotional well being. Resources Here are the episodes from TalkAboutTalk 🎧 mentioned in the show: • WHY WE TALK - https://talkabouttalk.com/3-why-we-talk-dr-andrea-wojnicki-discusses-her-research/ • Talking to your DOC - https://talkabouttalk.com/20s2-talking-to-your-doctor-with-north-york-general-hospital-ceo-dr-joshua-tepper/ • Body Language - https://talkabouttalk.com/1-body-language-with-executive-coach-cynthia-barlow/link and listen to her podcast, Talk about Talk, here These are the books mentioned in the episode - “Crucial Conversations: Tools for Talking when Stakes are High” by Patterson, Grenny, McMillan, and Switzler “You’ve Got 8 Seconds” by Paul Hellman And a paper by Dr. Andrea to improve your communication: • Andrea’s recent “Communication Skills” Paper Practical Tips: This episode is chock full of great tips by Dr. Andrea to improve our communication skills. Better communication encourages healthier and happier connections with the people in our lives. It takes practice. Take a look at the show notes for this episode for links to Dr. Andrea’s Talk About Talk Podcast episodes mentioned in the show, her website, her recent Communication Skills Paper outlining the ABCDE’s of communication. Two of my family members put these skills into...