Communicating Influence: Mark MacGregor on Power, Politics, and Public Affairs

Tune in to an engaging episode of Fuse as host Dan Gold sits down with Mark MacGregor, Managing Director of Public Affairs at Penta, to explore the intricate world of power, politics, and public affairs. With 3 decades of experience, Mark has advised a wide range of organisations on tackling reputational, political, and regulatory issues. From his early days as CEO of the Conservative Party to his current role at Penta, Mark's journey is filled with insights and lessons learned. In this episode, we delve into: Mark's career beginnings and scaling a company in the 1990s. The evolving landscape of PR and public affairs. Memorable communications moments during his tenure at the Conservative Party. The power of measurement in PR and leveraging AI for media scanning. Strategies for proving benefits to clients and using research for future planning. Connect with Mark Twitter: @Mark_Macgregor. Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide [email protected] Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.