Communicating Pricing Through Value with Patty Block

As a general rule, women have more challenges when it comes to pricing than men. But how do they banish the money blocks that prevent them from achieving a sustainable business? In this episode, we’ll discuss communicating pricing through value with Patty Block.Patty helps women entrepreneurs run their businesses on their own terms. She understands that it’s common for women to undervalue themselves, underprice services, and yet overdeliver.This often stems from primordial beliefs that women should be taking care of others and not themselves. When women realise their value and work their pricing around this, they can better showcase their value and have better pricing.WHAT YOU’LL DISCOVER IN THIS EPISODE:The pricing challenges many women experience (02:35)What does matchmaking mean in pricing and business? (10:12)Challenging assumptions and limiting beliefs (12:57)How to communicate pricing through value (16:58)The importance of having an accountability partner (21:42)How you can shift your thinking (26:35)Difficulties in transitioning from corporate to owning a business (32:57) The Revenue Roadblock Quiz (36:01)For full show notes, links and transcription visit:  https://samanthariley.global/podcast/402ABOUT PATTY BLOCKPatty Block teaches women business owners who are experts in their fields how to turn up their power to price, sell and run their business on their own terms.Patty’s career as a lobbyist and political consultant, and a non-profit executive comes full-circle with The Block Group, turning roadblocks into building blocks for women-owned businesses.WHERE TO FIND PATTY BLOCKWebsite: https://www.theblockgroup.net/   LinkedIn: https://www.linkedin.com/in/pattyblock/  Facebook: https://www.facebook.com/patty.block/