Communicating the Tangible Value of User Experience Design with Eric Reiss

Eric Reiss, CEO of the FatDUX Group, is an expert at communicating with executives about how design can improve return on investment (ROI) . It’s no surprise that Eric's exposure to a variety of industries has helped him build a deep understanding of the tangible value of design. In this interview, I spoke with Eric about Service Design, providing tangible value through user experience, designing useful connections, promoting a brand’s personality, and how to build a business case for design.