Communicating the Value of Internships in Higher-Ed - A Conversation with Drake DelosSantos

In this episode of the Education Marketing Leader Podcast, I spoke with Drake DelosSantos, Public Relations Manager at Midlands Technical College, about a topic we can all get behind:The value of internships for our students.Drake made it clear—internships aren’t just a nice-to-have; they’re essential.For students, internships offer a taste of the real world, helping them figure out if their chosen field is truly the right fit.Drake’s internship experience was pivotal, guiding him from internal communications to a career in external media and community relations.This is where students can really find their footing.In higher-ed marketing, we know the importance of connections.But are we teaching our students the same?Drake’s mentor played a crucial role in his career, even helping him land his current job.Internships allow students to build a network that can open doors long after graduation.At Midlands Tech, they’re not just filling internship spots—they’re creating opportunities that elevate the college’s brand.Drake highlighted a unique project where students send research to the International Space Station, a major PR victory that showcases the real-world impact of the college’s programs.Drake shared some success stories, like the former intern who’s now Midlands Tech’s Digital Coordinator.Her work in social media has significantly boosted the college’s presence.We should aim to highlight these outcomes in our comms strategies—showcasing how internships lead directly to successful careers.For those in higher-ed marketing, promoting internships isn’t just about filling a requirement—it’s about setting students up for success.Internships give students the experience, skills, and connections they need to thrive in their careers, and they also provide our institutions with incredible stories to tell.Want to connect with Drake and hear more?He’s on LinkedIn: Drake DelosSantos.Until next time✌️#HigherEdMarketing #StudentSuccess #Internships #PR