Communicating to people's gator brain AND their judge brain!

Have you ever been explaining chiropractic to someone and it just clicks with them? And then used the same words and approach to someone else and it falls flat? Effective communication is all about the message that THEY receive. If you want chiropractic to matter to more people, you need to adapt your communication to them. In this episode, I show you how to use Daniel Kahnemman's idea of 2 systems of thinking (Zoe Chance calls them the Gator brain and the Judge Brain) to make your message matter more. Check out the details of Grow Your Tribe https://insideoutpractices.com/grow-your-tribe To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0 Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0