Communicating with Patients as Consumers
from Healthcare Communication: Effective Techniques for Clinicians Hosted by Barbara Lewis, MBA, interview with Zeev Neuwirth, MD, MPH, MACP
Zeev Neuwirth, MD, MPH, MACP, discusses his proposed shift on how we think about healthcare - less concerned with technical aspects and more concerned with people; the marketing mindset focused on consumers; communication changes when we think about patients as consumers and valued customers; and how this technique influences the amount of time a clinician spends with the "consumer."
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