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Jun 1, 2019 24 min

Communicating with Patients as Consumers

from Healthcare Communication: Effective Techniques for Clinicians Hosted by Barbara Lewis, MBA, interview with Zeev Neuwirth, MD, MPH, MACP

Zeev Neuwirth, MD, MPH, MACP, discusses his proposed shift on how we think about healthcare - less concerned with technical aspects and more concerned with people; the marketing mindset focused on consumers; communication changes when we think about patients as consumers and valued customers; and how this technique influences the amount of time a clinician spends with the "consumer."

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Communicating with Patients as Consumers

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This episode was published on June 1, 2019.

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