Communicating Your Stance

I am joined by Natasha Faruque and Sophie Toh. Natasha started off her career in content and communications via a baptism by fire within the hallowed halls of The Conde Nast Publications in the UK. Currently, Natasha is Head of Content at the Dubai Department of Economy & Tourism, the Pakistani native works as a regional freelance consultant, writer and editor for corporations, CEOs and websites. Sophie is the Director of the PRCO Group, a global network of more than 100 luxury communications professionals offering best-in-class consumer and lifestyle campaigns to a notable client portfolio across offices in London, Paris, Dubai, Hong Kong, Milan, Moscow, Munich and Shanghai. In this episode, we explore how companies communicate their positions on social and political issues and feature case studies of companies who have got it wrong. Highlights (07:09) Companies that have taken advantage of the non-binary campaign (09: 47) The risks of taking a political stance (21:24) Brands and their associations (24:17) The BBC and Gary Lineker (29:39) The World Cup in Qatar and how it impacted the world (33:12) Advice for corporate leaders on taking an active stance on climate change Connect with me: Website: https://www.stanceadvocacy.com/ Twitter: @CorpActivist Instagram: @corpactivist, @stanceadvocacy This podcast is proudly produced by The Podcast Boutique