Communication Consultant with Laura Sophie Dvorak-Maihoffer

What this episode covers

Discover the role of a Communication Consultant with the World of Marketing: Jobs podcast. Laura Sophie tells us what her job is all about. From unleashing what campaign means in her context, how many tools she uses daily, and what fuels her as a person. With your host, Sonja Kamper [https://www.linkedin.com/in/sonja-kamper-world-of-marketing-jobs/], and your guest, Laura Sophie Dvorak-Maihoffer [https://www.linkedin.com/in/laura-sophie-maihoffer/]. * OOH (Out-of-Home): Advertising that reaches people when they are away from home, such as on traditional billboards or transit posters. * DOOH (Digital Out-of-Home): OOH advertising that uses digital screens and can change messages in real-time, like video screens in public places. * Copilot: An AI assistant, often built into software programs, that suggests code, helps write text, or performs tasks based on user commands. * DSP (Demand-Side Platform): A software tool used by advertisers to automatically and quickly buy digital ad spaces across many websites and apps. * SSP (Supply-Side Platform): A software tool used by website owners to automatically sell and manage their available digital ad spaces for the best price. * "Focus" market research: The study of a specific industry, customer group, or product area to gather important information for business decisions. * Ad stacks: The entire collection of technology tools used by either an advertiser or a publisher to deliver, manage, and measure digital advertising campaigns. * Adform: A company that offers a comprehensive suite of ad technology tools, including a DSP and an ad server, to manage digital campaigns globally. * The Trade Desk: A leading independent platform (DSP) that helps advertisers buy digital media across the open internet, especially in Connected TV. * DV360 (Display & Video 360): Google's advanced platform (DSP) used by large advertisers and agencies to manage complex, large-scale ad buying across various digital channels. * Google Analytics: A free web service that tracks and reports website traffic, showing businesses how visitors find and interact with their site. * Salesforce: A major cloud-based software company famous for its Customer Relationship Management (CRM) tools that help businesses manage all customer interactions. * Innovation Management: The structured process of directing a company's efforts to develop and launch new products, services, or business methods. * Process Management: The practice of systematically documenting, analysing, and improving all the steps and procedures a company uses to complete its work efficiently.