Communications: The ultimate advantage when the world comes to play, a podcast presented by FleishmanHillard

Few things unite the world like sport. Global sporting events like the Super Bowl, FIFA World Cup and Olympic & Paralympic Games represent high-stakes marketing battlegrounds where brands not only compete for relevance, trust and eyeballs, but for ways to drive tangible business impact. In today’s complex operating environment, a modern approach is required that puts communications at the center to drive positive storytelling that excites and unites stakeholders while also protecting reputation.J.J. Carter is President and CEO of FleishmanHillard and a trusted advisor to brands in their biggest moments and on the largest global stages. J.J. will join us to discuss what communications at the core of sports sponsorships means and the evolving role that comms is playing in helping brands multiply ROI for their global investments and moments under the brightest lights.  campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.  What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.