Communications to Power Better Business

As of this writing, 5,852 companies, representing 471,095 workers across 85 countries, carry the “Certified B Corporation” badge. Our firm, Mission Partners, is one of them. But broadcasting this label is more than just surface branding. This week on the show, our Chief Operating Officer, Bridget Pooley, sits down with Carrie Fox to discuss purpose. Why does purpose matter? How does a business build a culture that embraces the question, “What If?” And for all the challenges that achieving B Corp Certification may pose, is it worth it?Before Mission Partners, Bridget worked at the Center for Social Impact Communication at Georgetown University. The Center works to advance the field of social impact by educating and inspiring marketers and communicators, fundraisers, and journalists. She served on the corporate partnerships team at Share Our Strength, which many listeners might know by their No Kid Hungry Campaign. Ours is an organization that has embraced the objectives of the B Corp Certification wholly; we wear this accomplishment with pride, including how we intentionally use our business as a tool to advance communications. Bridget’s incredible experience and leadership as a B Corp champion have taught us much about how we present ourselves to our clients, peers, and the world. This week, we dig in on that intentionality and share how we at Mission Partners lead through our core values. Thank you, Bridget Pooley, for joining us for this week’s conversation.  (00:00) - Welcome to Mission Forward (01:46) - Introducing Bridget Pooley (03:38) - Exploring the Power of Purpose (06:55) - What if? (13:26) - About the B Corp Model (15:36) - Uncovering what you stand for (24:59) - Finding hope