EPISODE · Jul 9, 2026 · 58 MIN
Community as a Catalyst
from 501c Drop · host BetterUnite
Your community is not your audience. It is your fundraising engine.In this episode of 501(c) Drop, BetterUnite Co-founder Leya Simmons sits down with Floyd Jones, Founder of BackBlack, for a Webinar Wednesday conversation on turning community into a force that mobilizes supporters, activates board members, and drives real dollars.Floyd breaks down his Four C's framework (Captivate, Communicate, Convert, Catapult), why fundraising is a team sport, how to build tiered pathways for volunteers and peer fundraisers, and why the data says your next gift is already sitting in your database.
What this episode covers
Your community is not your audience. It is your fundraising engine.In this episode of 501(c) Drop, BetterUnite Co-founder Leya Simmons sits down with Floyd Jones, Founder of BackBlack, for a Webinar Wednesday conversation on turning community into a force that mobilizes supporters, activates board members, and drives real dollars.Floyd breaks down his Four C's framework (Captivate, Communicate, Convert, Catapult), why fundraising is a team sport, how to build tiered pathways for volunteers and peer fundraisers, and why the data says your next gift is already sitting in your database.
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Community as a Catalyst
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