Community, Co-Creation & the Future of Brand Loyalty with Regan Jayne Plekenpol

What if loyalty programs weren’t about points, but about people?In this episode of Brilliantly Wrong, Alex Stonehouse sits down with Regan Jayne Plekenpol, Co-Founder of rediem, to explore how brands can transform customers into active communities that have a positive impact on the world, and why co-creation is the next frontier in brand loyalty.They dive into Regan’s transition from public policy to tech entrepreneurship, the moment she and her co-founder, Sarah Ganzenmuller, realized they could replace loyalty programs altogether, and why behavior change is more powerful than any discount code.If you’ve ever felt uninspired by the way brands "reward" loyalty, this conversation will change your perspective.Topics Covered:The death of transactional loyaltyWhy community and co-creation are the futureHow rediem empowers customers without asking them to spend moreThe pivot from consumer app to B2B SaaSWhat brands like Olipop and Sun Bum are doing differentlyRegan's entrepreneurial journey of founding and growing rediem