PODCAST · business
Brilliantly Wrong: Marketing. Creativity. Startups.
by Alex Stonehouse
A podcast for marketers, founders, creatives, and anyone willing to embrace risk for extraordinary outcomes.Alex Stonehouse and his guests dive deep into the art and science of marketing, startup growth, creativity, and mastery from a perspective that challenges the conventional.
Episodes
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Pull Back the Curtain: Jen Perry on Creative Trust, Feedback, and Leadership
Jen Perry has spent her career on both sides of the creative table. She came up as a creative at big network agencies, then moved client-side, before going on to build and lead creative teams at smaller shops. At the time we recorded, she was executive creative director at Vagrants, and has since...
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PR Does Not Mean Press Release w/ Pete Voss
Most startup leaders hear “PR” and immediately think two things: Write a press release. Get us in the Wall Street Journal. But according to Pete Voss, that’s missing the point entirely. In this episode, Pete talks about what PR actually looks like when you do it well, and why the best PR is…
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Raise the Banner: How Video Builds Trust in the Messy Mid-Funnel with Pennant Video Founder, Tim Bradley
In this episode of Brilliantly Wrong, Alex Stonehouse sits down with Tim Bradley, Founder of Pennant Video, a mid-funnel video agency behind some of the most emotionally resonant and strategically sharp videos in B2B. Tim’s story is one of clarity, craft, and conviction. From answering a…
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Storytelling, Design, and Epic Adventures with Megan Whitehouse
In this episode, Alex Stonehouse sits down with Megan Whitehouse, a freelance designer and endurance athlete based in Seattle, to discuss her unconventional journey from Wisconsin to the Pacific Northwest. Megan shares how she transitioned from studying consumer behavior to pursuing design...
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Great Design Tells a Story with David Somerville, Principal at Smrvl
In this episode, Alex Stonehouse sits down with David Somerville, Principal at Smrvl, to explore the philosophy behind great design and why the best work doesn’t just look good, it tells a story. David shares lessons from his time leading creative direction at The Atlantic, Defense One, and…
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Founder-Led, Fun-Fueled, Fractional Marketing with Amanda Wallman
What makes a marketing partner more than just another agency? Amanda Wallman, founder of Alpine Edge Marketing, joins Alex Stonehouse to share her journey from alpine ski racing to running a founder-led consultancy helping startups and small businesses grow. We talk about: Why being founder-led...
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The Three Cs of Modern Marketing: Content, Communications, and Creative with Sarah Schaffer, Founder of Bond Studios
In this episode of Brilliantly Wrong, Alex Stonehouse sits down with Sarah Schaffer, Founder & CEO of Bond Studios, to explore The Three Cs of Modern Marketing: Content, Communications, and Creative. Sarah brings a journalist’s eye for truth and storytelling into the marketing world, building...
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Authenticity, Adaptability, and Advocacy with Peyton Tackes
In this episode of Brilliantly Wrong, Alex Stonehouse sits down with Peyton Tackes, Director of Marketing and Communications at Ross • Scalise, to explore her journey through agency life, entrepreneurship, and in-house legal marketing. Peyton shares how she balances data-driven marketing with...
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The FLOW Framework for Personal Branding with Alyssa Olerud, Founder and CEO of Fearlyss Media
In this episode of Brilliantly Wrong, I sit down with Alyssa Olerud, Founder and CEO of Fearlyss Media, to talk about how service-based entrepreneurs and leaders can build powerful personal brands without overcomplicating social media. Alyssa shares how she left her corporate career to start her...
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How to Write Like a Content Chameleon with Kerri Linsenbigler, Managing Editor at Rightlever
What does it take to build a career around storytelling in B2B SaaS while still keeping your own creative spark alive? In this episode, I sit down with Kerri Linsenbigler — writer, editor, marketer, and self-described content chameleon. We talk about: How to balance your personal voice with brand...
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Community, Co-Creation & the Future of Brand Loyalty with Regan Jayne Plekenpol
What if loyalty programs weren’t about points, but about people? In this episode of Brilliantly Wrong, Alex Stonehouse sits down with Regan Jayne Plekenpol, Co-Founder of rediem, to explore how brands can transform customers into active communities that have a positive impact on the world, and…
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Rethinking Multicultural Marketing with Renee Lopez-Cantera
In this episode, I sit down with Renee Lopez-Cantera, SVP of Sales at EKN Solutions, a performance media agency specializing in multicultural audiences and programmatic strategy. We dive into what most marketers get wrong about multicultural marketing, and how to get it right. From targeting with...
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Why Your Startup’s Future Depends on Its Story with Kathleen Lucente, CEO of Red Fan Communications
In this episode of Brilliantly Wrong, Alex Stonehouse sits down with Kathleen Lucente, CEO of Red Fan Communications, to talk about why brand narrative is the most overlooked growth lever in B2B tech. Kathleen shares how companies can turn what feels like a marketing “sinkhole” into a revenue...
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The New Era of SEO: Balancing Google, GEO, and Brand Building with Kristan Bauer
In this episode of Brilliantly Wrong, Alex Stonehouse sits down with SEO expert Kristan Bauer—former SEO leader at Zillow and Amazon Web Services, agency founder, and coach to freelancers and agency owners. We dive into: How she went from entry-level SEO to building (and selling) her boutique...
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Brand Strategy for Startups with Moonshot Marketer's Ashley Johnston
Too many startups treat brand as an afterthought. Leads first, brand later. But according to Ashley Johnston, founder of Moonshot Marketer, that mindset is exactly why so many startups plateau. In this episode, Ashley shares why brand isn’t just a “nice-to-have," it’s the foundation that makes...
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How Navattic's Natalie Marcotullio Built Brand Trust Without Big Ad Dollars
When Natalie Marcotullio joined Navattic, most people had never even heard of an “interactive demo.” The category was new, the brand was unknown, and there was no giant marketing budget to buy attention. Instead of chasing competitors with splashy spend, Natalie focused on building trust with...
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Turning Marketing into a Revenue Engine with Nicole R. Ferrera
What’s the difference between product marketing and commercialization? According to Nicole R. Ferrera, Owner and Chief Commercialization Officer of NRF Media, it’s the difference between launching a product and building a business. In this episode, Nicole shares her journey from running…
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Leaving Big Tech to Lead PR for AI & Cybersecurity Startups with Pete Voss
"Just because you're not a trillion-dollar company doesn't mean you don't have a great story to tell." After more than a decade in the PR trenches at Microsoft, Facebook, and Google, Pete Voss walked away from Big Tech to start his own PR firm and hasn’t looked back. In this episode of…
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Write the Stories Only You Can Tell with Camille Tuutti
Writing the Stories Only You Can Tell with Camille Tuutti In this episode of Brilliantly Wrong, journalist-turned-ghostwriter, Camille Tuutti, joins Alex Stonehouse for a wide-ranging conversation on writing with purpose, honoring your unique voice, and navigating between personal expression and...
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You Don’t Need More Content, You Need a Point of View with Lindsay King
In a world where AI can churn out one hundred blog posts before lunch, content alone is no longer a competitive advantage. What you say, and what you stand for, matters more than ever. Lindsay King, Head of Integrated Marketing and Brand Strategy at Sifflet, shares insights from 14 years in...
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Agentic AI & The End of Busywork with Aubriana Alverez Lopez, Agnitio COO
Agentic AI and the End of Busywork In this episode of Brilliantly Wrong, I sit down with Aubriana Alvarez Lopez, Co-Founder and COO of Agnitio, to talk about what it really means to build with agentic AI, and why it might just be the operating system the media and marketing world has been…
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Challenging the Happy Hour Industrial Complex in Advertising with The Kay Prince
What if your industry’s most “inclusive” networking events were actually leaving people out? In this episode, I’m joined by The Kay Prince — Director of Growth Marketing at Extreme Reach (XR) and founder of Buzz-Free Network (BFN) — the first sober community for the ad tech industry. We talk…
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If You're Not Embracing Feedback, You're Not Leading with Toni Collis
Toni Collis is on a mission to change the tech industry by building better leaders. As the host of Leading Women in Tech and an executive coach for women in the C-suite, Toni shares what she's learned from working with hundreds of brilliant, ambitious leaders who are often the only woman in the...
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Forging Partnerships that Benefit Both Sides | Clutch CRO Tim Condon
What do most startup partnerships get wrong? Tim Condon, Chief Revenue Officer at Clutch, joins the show to break down what actually drives partnership success, and why the best deals are built by putting the other party first. Drawing on lessons from his time at The Washington Post and now…
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Performance Gets You a Date, Brand Gets You Married with Brian Wakabayashi, Head of Brand at CōLab
What happens when you embed a creative agency inside a private equity firm? Brian Wakabayashi, Head of Brand at CōLab, joins Alexander to explore this unique model and share hard-won insights about startup marketing. CōLab creative studio reimagined for startups and built inside WestCap, a…
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Building Your AI Marketing Team as Solo Marketer with David Cardiel
Ever feel like you're drowning in marketing tasks as a solo marketer or small team? David Cardiel knows exactly how that feels. As a fractional marketing leader, he found himself managing everything from SDR teams to executive reporting while keeping the marketing engine running, all while still...
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Developing Self-Command & Taking Bold Action as a Startup Leader with Kelly Ramirez
What happens when you're crushing it on paper but feel completely disconnected from your work? Kelly Ramirez, Founder of Elemental Leadership, knows exactly what that feels like. In this transformative conversation, she shares her journey from Google executive to seven-figure agency owner to...
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Creativity, Cybersecurity, and Finding Your Home in Marketing with Ashley Hernandez
In this enlightening conversation, host Alex Stonehouse sits down with Ashley Hernandez, a product marketing leader and entrepreneur with an impressive career in the cybersecurity and tech space. Ashley shares her journey from marketing generalist to finding her true calling in product marketing,...
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Building a Business that Helps Parents Thrive with Nathalie Pramanik
In this insightful conversation, Alexander Stonehouse sits down with Nathalie Pramanik, the founder and CEO of Little Chompions, a company dedicated to making feeding babies fun and stress-free. Nathalie shares her journey from successful marketing executive to passionate entrepreneur, discussing...
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Accelerating Revenue Growth through High-Trust Leadership with Amber Winter
In this episode, Alex Stonehouse sits down with Amber Winter, former CEO of Web Courseworks and current Chief Revenue Officer at SuiteDynamics, to explore how trust-based leadership drives sustainable business growth. From scaling a company from $3M to $9M in annual revenue to successfully…
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Authentic Storytelling is the Key to Building Trust with Bernadette Van Gieson
In this episode, Alexander Stonehouse interviews Bernadette Van Gieson, Growth Marketing Manager at Stories Inc., about the power of authentic storytelling in marketing and employer branding. Bernadette shares insights from her experience helping global brands bring their workplace culture to…
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Brand Building, Storytelling & Creative Risk-Taking with Detonator Co-Founders
In this episode, Alex Stonehouse sits down with Matt Vanderlinden and Chris Vanderlinden, founders of Detonator, to discuss their journey from creative collaborators to brand storytelling specialists. Highlighted Topics: Origin Story: How two brothers with backgrounds in copywriting and...
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Turning Product Vision into Customer Reality with Christine Moore
Host Alex Stonehouse sits down with product marketing expert Christine Moore to demystify the often misunderstood world of product marketing. Christine, with her background transitioning from publishing to tech, offers valuable insights on what product marketing truly entails, how it differs…
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Elevating Voices and Saying "Yes" as a Founder with Caitlin Bartley
On this episode of Brilliantly Wrong, host Alex Stonehouse is joined by Caitlin Bartley, CEO and Founder of cred, an event impact agency that has helped over 200 thought leaders share their voices across thousands of global stages. shares her entrepreneurial journey from competitive athlete to...
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Your Buyer Already Knows A Lot... So Now What?
The days of a clueless buyer who needs to be educated from scratch are long gone! Modern B2B buyers come armed with research, reviews, and comparisons before they ever talk to Sales. The question is - how are Marketing and Sales teams adapting? In this episode, Alex Stonehouse sat down with…
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The Simplicity Paradox | Experimentation Metrics | Turning Things Off
In this solo episode of Brilliantly Wrong, host Alex Stonehouse dives into three critical topics shaping the future of startup marketing: Getting Comfortable Turning Things Off – Why scaling back outdated or ineffective strategies is a sign of leadership, not failure, and how to focus on what…
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Is a Joining a Startup the Right Move for Your Career?
Is a startup the right move for your marketing career? Startups offer a unique blend of challenges and rewards, but they aren’t for everyone. In this episode, I break down the 5 Ws (and 1 H) for marketers considering a leap into the startup world. Why startups are a playground for creativity and...
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The Little Brother Mentality & Approach to Risk
If you aren’t embracing the “Younger Brother Mentality” it’s time to start now! In Originals by Adam Grant, he shares a striking stat: younger brothers in pro baseball are 10.6X more likely to attempt stealing a base and 3.2X more likely to succeed than their older siblings. Why? They’re…
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Scaling Sales During Rapid Growth with Dustin Posey, Founder of PV Elite
In this enlightening episode of Brilliantly Wrong, we're joined by dynamic Sales leader, Dustin Posey. Dustin shares how he ventured into the world of sales and quickly discovered his knack for it, setting the stage for a series of transformative roles. During his time at Sunpro, his career...
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Introducing Brilliantly Wrong: Embracing Risk for Marketing Mastery
Exciting News: I'm thrilled to announce the launch of my new podcast, Brilliantly Wrong! Why Tune In? "Brilliantly Wrong" is more than just a podcast; it's a mindset shift. It's about daring to be different in marketing and embracing the kind of risks that lead to extraordinary outcomes. Whether...
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Innovating Across Industries with Becca Moran, VP of Product & Engagement at Procurated
In this episode of Brilliantly Wrong, Alex Stonehouse sits down with Becca Moran, a luminary in the tech and startup space, currently steering the helm at Procurated as Vice President of Product & Engagement. With a career that spans over nearly a decade in diverse roles from technical project...
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ABOUT THIS SHOW
A podcast for marketers, founders, creatives, and anyone willing to embrace risk for extraordinary outcomes.Alex Stonehouse and his guests dive deep into the art and science of marketing, startup growth, creativity, and mastery from a perspective that challenges the conventional.
HOSTED BY
Alex Stonehouse
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Frequently Asked Questions
How many episodes does Brilliantly Wrong: Marketing. Creativity. Startups. have?
Brilliantly Wrong: Marketing. Creativity. Startups. currently has 41 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Brilliantly Wrong: Marketing. Creativity. Startups. about?
A podcast for marketers, founders, creatives, and anyone willing to embrace risk for extraordinary outcomes.Alex Stonehouse and his guests dive deep into the art and science of marketing, startup growth, creativity, and mastery from a perspective that challenges the conventional.
How often does Brilliantly Wrong: Marketing. Creativity. Startups. release new episodes?
Brilliantly Wrong: Marketing. Creativity. Startups. has 41 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Brilliantly Wrong: Marketing. Creativity. Startups.?
You can listen to Brilliantly Wrong: Marketing. Creativity. Startups. on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Brilliantly Wrong: Marketing. Creativity. Startups.?
Brilliantly Wrong: Marketing. Creativity. Startups. is created and hosted by Alex Stonehouse.
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