Community First Skincare With Kerry Sullivan, CEO of Versed

From Neutrogena to Dollar Shave Club, Kerry’s vast brand building experience has led her to current role of building the next billion dollar skincare brand with Versed. Driven by a strong community (they even picked the name) the brand gained traction rapidly, launching in Target with an accessible presence, price point and purpose. Versed is formulated to the highest standards in the world with every ingredient having a purpose that is safe and effective making it the brand you’ll restock.In this episode, Kerry also discusses:Her unique background in science and psychologyCreating a consumer first brand that is accessibleThe importance of brand affinityWhy retinol is the forefront ingredient in skincare and should continue to be soDesigning for the millennial woman Global expansion plans and her strategic insightsWe hope you enjoy this episode and gain valuable insights into Kerry’s journey and the growth of Versed. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out Versed at www.versedskin.com and on Instagram at @versedThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co