Community-Led Growth (or, How to Host a Million-Dollar Event) - Mike Rizzo

B2B communities are everywhere these days. It's easy to forget that 10 years ago, it wasn't nearly so easy to connect with peers, ask for unfiltered recommendations, celebrate wins, and commiserate about dumpster fires.Mike Rizzo has made community his career - both in developing B2B customer communities and in building the top community of practice for marketing operations. In this episode, we examine how B2B companies can leverage community as part of their GTM strategy, what makes a community tick, and the inside scoop on what it took to host MOps-Apalooza. Thanks to Our SponsorMany thanks to the sponsor of this episode - Knak. If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform. You set the brand guidelines and then give your users a building experience that’s slick, modern and beautiful. When they’re done, everything goes to your MAP at the push of a button. What's more, it supports global teams, approval workflows, and it’s got your integrations. Click the link below to get a special offer just for my listeners. Try Knak About Today's Guest Mike Rizzo is a career marketing operations professional passionate about community. In 2017 he also founded the growing community of MO Pros - a place where thousands of Marketing Operations Professionals connect, collaborate and help elevate the practice of Marketing Ops. He is also the co-host of the podcast called Ops Cast.https://www.linkedin.com/in/mikedrizzo/Key Topics[00:00] - Introduction[01:42] - Why start a MOPS community? [05:17] - Community is like a product[08:40] - Each community is a vibe[10:40] - Maturity of marketing ops vs. sales ops[16:37] - Lack of strategic MOPS leadership roles in the marketplace[19:13] - MOPS pros should be like product managers[21:08] - Community-led as a GTM motion[25:40] - Balancing community and economic concerns[33:22] - MOps-Apalooza[39:59] - What motivated Mike to put on the event?[42:26] - The future of marketing operationsResource Links#1 Marketing Ops Community & Private Network | MO Pros - Official site for the MO Pros communityOps Cast - The Ops Cast podcastMOps-Apalooza 2024 - Marketing Ops - Website for MOps-Apalooza 2024 Learn MoreVisit the RevOps FM Substack for our weekly newsletter: Newsletter