Community Table: The Difference Between a Manager and a PLA

In this episode’s discussions around the Community Table: PLA? Professional law firm administrators. What you need to know and what they do. It’s not an office manager and it’s not an administrative assistant. Hear why you might need a PLA. As your firm grows, are you spending more time “running the business” than attracting clients and winning cases? Maybe you need a PLA.  While we’re at it, how about a non-attorney salesperson. Someone who is passionate will build your firm beyond simply sales. Propelling your brand is as important as getting a signature on the dotted line. Compensation, goals, motivation, there are so many factors. Understanding the difference between “wealth” and “money” is critical to your business. Money spent builds client lists (SEO, advertising, Google ranking), but building a referral network through a solid reputation builds wealth that never stops. One takes cash, one takes time, effort, and commitment. Mentioned in This Episode: Ask us anything for the Community Table. Leave us a question online. Join the next Community Table live. What’s on your mind?  Association of Legal Administrators Clio Legal Trends Report Clio Cliocon 2025