Community - The Power That Comes With Giving Up Control

Erica Kuhl is a legend in the world of community building. She pioneered #community at #Salesforce despite being told innumerable times that it wouldn't work. Her perseverance paid off. She created something that smashed all expectations, and help push Salesforce forward faster than almost any other marketing initiative in history. We explore the good, the bad and the downright ugly in community. Erica shares dozens of insights and pearls of wisdom about timings, technology, people and roles, the ups, the downs, the blindspots and the surprises you might encounter. This is a masterclass from the mistress of community building. You are well advised to come with a pen and a notepad, an open mind and time to listen a couple of times to make sure you leave with a framework you can implement. Contact Erica on linkedin.com/in/ericakuhl Websites ericakuhl.com  (Company Website) medium.com/@erica.kuhl  (Blog) youtu.be/zacvZ8MWszY  (Erica Kuhl Consulting) --   If you are the owner or CEO of a technology company and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation. To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi   If you believe sales needs a good kick up the arse and is in dire need to a reset, consider joining our global community #SalesAForceForGood #SAFFG. We hold regular events on LinkedIn, Facebook, Clubhouse to take the toughest challenges and find better ways of doing things.  How do we reframe executive culture to enable sales to put the customer at the heart of everything we do? Do we need to rethink what great looks like in sales? How do we stop salespeople doing drive by shootings and inflicting bad selling on customers? Should compensation reflect customer success instead of transactional targets being met? How do we create a culture of sales apprenticeships so new salespeople have a career path they can aspire to?