Community to Corporate - Lessons from the Third Sector for Corporate L&D with Kelly Rodrigues (Webpros)

In this insightful interview, Adam sits down with Kelly Rodrigues. Kelly is a multi-award-winning learning specialist currently at WebPros, with a diverse background spanning the arts, non-profits, and commercial sectors. She shares her unique journey from professional dancer to global L&D leader and discusses the transition from community-focused roles to the fast-paced corporate tech world.In this episode, Kelly discusses how to disrupt traditional corporate training methods and build a strategic learning function, including:Lessons from the Charity Sector: Kelly shares three key principles she brought from community work to the corporate sector: getting truly familiar with the problem, removing constraints to be resourceful ("there is no box"), and measuring impact through storytelling.Building an L&D Brand: Despite L&D sitting within HR at WebPros, Kelly emphasises the importance of creating a distinct brand and vision to move the team from order-takers to strategic business partners.Challenging the E-Learning Default: Kelly reveals she placed a "light ban" on e-learning to force her team to find the right solution rather than the easy one, citing examples where simple checklists or video workflows were far more effective.Upskilling Technical Trainers: How she is transforming a team of technical trainers into true learning designers by grounding them in adult learning principles and learning science.Measuring Real Impact: Kelly discusses moving beyond "happy sheets" to use the LTEM framework for evaluation, combining data with qualitative narratives to prove that L&D is not just a cost centre. Kelly offers a refreshing, candid look at the realities of modern L&D leadership. If you want to learn how to build a learning brand from scratch and challenge the status quo of "default" training solutions, this is a must-listen-to episode.Connect with Kelly on LinkedIn:  Kelly Rodrigues (Brown) CMgr MCMILooking for a content library to help your team develop their productivity, communication, leadership skills and more? Check out assembleyou.com and follow us on LinkedIn.